E-mail marketing project

ROLE

Project Manager, Senior Developer

OBJECTIVE

To create a marketing tool for an international brand allowing them to create personalized e-mails based on data collected through an Augmented Reality application.

SOLUTION

Client/server solution utilizing both Unity3D WWWForm (client side) and PHP+MySQL on the server side to capture data + screenshot from Unity which was then sent to the server. This was then processed to allow for the preparation of a personalized e-mail. This was the enhanced with the ability to share your experience via Twitter and Facebook.

RESULT

The solution has been used during a national promotion of the a new service being offered by one of the largest service provider’s in the UK.

FEATURES

Secure connection to the server, uploading photos and personalized data to the server. Server side usage written from the scratch form validation , request authentication, building custom headers by blending different images,
using PHPMailer to send e-mails to users, optimizing e-mail to work with both mobile and desktop e-mail clients.

TOOLS

Tools: Unity (client side), PHP, MySQL (server side).